By 2020, TikTok had surpassed 1.5 billion downloads on both Google Play and the App Store, becoming the most popular app for sharing photos. If you’ve not adopted the platform for marketing your small business, it may be time to sign up and begin sharing wonderful promotional videos!

However, coming up with unique TikTok video ideas might seem like a herculean task. This post discusses 4 video ideas for small business promotion on TikTok. TikTok is the most trendy social media site in existence today. There are over 500 million active monthly users at the time of this writing.

It offers a more light-hearted, joyful, and musically-oriented feel than other social networking sites. Even businesses with serious tones are able to use TikTok to highlight the lighter, more approachable, and even wittier aspects of their enterprise.

There is a tonne of space on TikTok for short, inspiring films, but the kind of videos that do the best tend to be somewhere in the middle between entertaining, adorable, and funny.

Therefore, we’ve put together some ideas that will enable you to be more professionally productive while at the same time, sharing your work in an engaging manner.

Top 4 TikTok Video Ideas for Small Businesses

1. Join TikTok Challenges

Joining interesting challenges for your business on TikTok is a wonderful approach to discover new and entertaining techniques to advertise. Joining as many challenges as they start trending is a waste of time.

Participate only if you believe there is a useful approach you can make to market your company or enhance your professional endeavors. For instance, there might be a dancing challenge active on TikTok..

While TikTok is filled with such content, the number of new ones added to the platform each day is rather staggering.

This is a great method to show off your brand if you’re a dancing instructor.  You don’t have to be in the dance business to create dance videos, but you do have to have a creative or artistic flair.

If you’re a self-empowerment coach who is interested in how dancing may serve as a therapeutic modality, it may be you. In such a case, you could be a fashion stylist and you wish to showcase some of your recently picked clothes. If you want to try, you may push yourself by dancing!

Even if you are a lawyer, a doctor, or a real estate agent, TikTok dancing videos may not be an accurate depiction of your business. On the other hand, I have seen better-known, “serious” professionals participate, and they were able to pull it off, so you should never say never!

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2. Create Slo-mo Videos

Maybe you could slow your video down so others can view the process differently. Slower motion films have the potential to draw viewers in and set themselves apart on the app.

If, for example, you run a coffee shop, then the mixing of Cream and coffee may be filmed in slow motion for a short film or commercial. To illustrate your creative process, you might film the video in a slo-mo setting.

Slow-motion pictures of birds or flowers gently drifting in the wind have been captured by photographers working in the field and are a premier example of how brands are leveraging TikTok. They’re really lovely!

Keep in mind that the goal of all of your TikTok videos is to be as short and sweet as possible. Before your fans get to view all you’ve created, just show them something you’ve created so they’ll be anxious to see more of your stuff in the future!

3. Create Before-After Videos

Customers want to see a change in all sorts of things, such as people, locations, initiatives, and so on. For the sake of simplicity, let’s assume that you run a clinic that assists clients in losing weight.

It is a simple task to produce videos showing your patients’ progression (with their written authorization, of course). A good hairstylist is able to demonstrate how a customer looks before and after they have their haircut and styling. Also, for surgeons, dentists, dietitians, and so on, we may say the same thing.

Do you like to bake? you might compare the “before” (all of the ingredients lined up on the counter) to the “after” (after everything has been put in the bowl) (the finished cake). To discover a method to showcase your achievements on TikTok, I’m confident you’ll be able to accomplish it. You only need to be creative!

4. Create Time-lapse Videos

Some procedures may take a very long time, and seeing them in real-time is tiresome. Using time lapse videos may increase the pace of your workflow. People are obsessed with them! How can you creatively illustrate something you do in your daily life at work?

Let’s assume you’re an auto mechanic. Speed the video up to show them how everything is done, then slow it down to demonstrate the final product.

For gardening, painting, cooking a meal, threading eyebrows, you can easily do something similar. Timelapse allows you to present almost anything and make it fascinating.

Conclusion

If you are just starting out, these 4 ideas can certainly kickstart your video marketing strategy on TikTok. Once you start posting high-quality content on the platform, you’ll be amazed at the attention and the audience that TikTok can throw your way.

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It’s time to make some amazing TikTok videos for your business. Get in there and play around; don’t overthink things and you’ve already won half your social media battle!

By 2020, TikTok had surpassed 1.5 billion downloads on both Google Play and the App Store, becoming the most popular app for sharing photos. If you’ve not adopted the platform for marketing your small business, it may be time to sign up and begin sharing wonderful promotional videos!

However, coming up with unique TikTok video ideas might seem like a herculean task. This post discusses 4 video ideas for small business promotion on TikTok. TikTok is the most trendy social media site in existence today. There are over 500 million active monthly users at the time of this writing.

It offers a more light-hearted, joyful, and musically-oriented feel than other social networking sites. Even businesses with serious tones are able to use TikTok to highlight the lighter, more approachable, and even wittier aspects of their enterprise.

There is a tonne of space on TikTok for short, inspiring films, but the kind of videos that do the best tend to be somewhere in the middle between entertaining, adorable, and funny.

Therefore, we’ve put together some ideas that will enable you to be more professionally productive while at the same time, sharing your work in an engaging manner.

Top 4 TikTok Video Ideas for Small Businesses

1. Join TikTok Challenges

Joining interesting challenges for your business on TikTok is a wonderful approach to discover new and entertaining techniques to advertise. Joining as many challenges as they start trending is a waste of time.

Participate only if you believe there is a useful approach you can make to market your company or enhance your professional endeavors. For instance, there might be a dancing challenge active on TikTok..

While TikTok is filled with such content, the number of new ones added to the platform each day is rather staggering.

This is a great method to show off your brand if you’re a dancing instructor.  You don’t have to be in the dance business to create dance videos, but you do have to have a creative or artistic flair.

If you’re a self-empowerment coach who is interested in how dancing may serve as a therapeutic modality, it may be you. In such a case, you could be a fashion stylist and you wish to showcase some of your recently picked clothes. If you want to try, you may push yourself by dancing!

Even if you are a lawyer, a doctor, or a real estate agent, TikTok dancing videos may not be an accurate depiction of your business. On the other hand, I have seen better-known, “serious” professionals participate, and they were able to pull it off, so you should never say never!

2. Create Slo-mo Videos

Maybe you could slow your video down so others can view the process differently. Slower motion films have the potential to draw viewers in and set themselves apart on the app.

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If, for example, you run a coffee shop, then the mixing of Cream and coffee may be filmed in slow motion for a short film or commercial. To illustrate your creative process, you might film the video in a slo-mo setting.

Slow-motion pictures of birds or flowers gently drifting in the wind have been captured by photographers working in the field and are a premier example of how brands are leveraging TikTok. They’re really lovely!

Keep in mind that the goal of all of your TikTok videos is to be as short and sweet as possible. Before your fans get to view all you’ve created, just show them something you’ve created so they’ll be anxious to see more of your stuff in the future!

3. Create Before-After Videos

Customers want to see a change in all sorts of things, such as people, locations, initiatives, and so on. For the sake of simplicity, let’s assume that you run a clinic that assists clients in losing weight.

It is a simple task to produce videos showing your patients’ progression (with their written authorization, of course). A good hairstylist is able to demonstrate how a customer looks before and after they have their haircut and styling. Also, for surgeons, dentists, dietitians, and so on, we may say the same thing.

Do you like to bake? you might compare the “before” (all of the ingredients lined up on the counter) to the “after” (after everything has been put in the bowl) (the finished cake). To discover a method to showcase your achievements on TikTok, I’m confident you’ll be able to accomplish it. You only need to be creative!

4. Create Time-lapse Videos

Some procedures may take a very long time, and seeing them in real-time is tiresome. Using time lapse videos may increase the pace of your workflow. People are obsessed with them! How can you creatively illustrate something you do in your daily life at work?

Let’s assume you’re an auto mechanic. Speed the video up to show them how everything is done, then slow it down to demonstrate the final product.

For gardening, painting, cooking a meal, threading eyebrows, you can easily do something similar. Timelapse allows you to present almost anything and make it fascinating.

Conclusion

If you are just starting out, these 4 ideas can certainly kickstart your video marketing strategy on TikTok. Once you start posting high-quality content on the platform, you’ll be amazed at the attention and the audience that TikTok can throw your way.

It’s time to make some amazing TikTok videos for your business. Get in there and play around; don’t overthink things and you’ve already won half your social media battle!

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