Are you constantly looking for ideas and techniques to increase your sales?
As a small or medium-sized eCommerce business, we know that staying relevant and increasing conversion rate is at the top of your head when it comes to marketing your products. You want your business to grow and earn money like the rest of the booming eCommerce websites, but you can only do so if you have a good marketing strategy in place.
Thankfully, Pay-Per-Click (PPC) Advertising is here to help you!
It’s one of the best internet marketing techniques you can use, especially if you’re a newbie seller.
We’ve put together five of the proven benefits of PPC Advertising to promote your products and grow your business.
What is PPC Advertising?
Before we start listing the benefits, let’s get to know PPC advertising first and how it’s different from other advertising techniques.
PPC stands for pay-per-click, a digital marketing model where advertisers pay every time a user clicks on their ads. You often see these ads at the top whenever you search on Google, or the side of the page when you open a website.
For it to work, you don’t need to spend more on ads for your product listing to reach a wider range of audience than your competitors. Instead, your ad campaigns are subjected to an Ad Auction, which is a bidding system. Advertisers would bid on a keyword that, when searched, will display their ads.
For example: you are selling camping gear, so you’ll bid on camping equipment or sleeping bag keywords. Every time a user searches for camping gears, your ad will appear. Once they click it, they’ll be redirected to your website where they can buy your product.
It’s pretty simple, isn’t it? Let’s head on to the top five proven benefits of PPC advertising for your business.
Benefit #1: It allows you to increase your website’s visibility
One of your business goals that PPC advertising can help achieve is to increase your visibility. Visibility is crucial because you can’t sell a product without other people knowing it exists. Hence, the first challenge each business should surpass is to get people to notice you.
With PPC advertising, you can get users from Google, Facebook, Twitter, Buzzfeed, or even the New York Times to visit your website. Whenever they search online, they will trigger a keyword set by the seller, and it will show them your advertisement. Once they click on the ad, they will be redirected to your product listing. Considering that 40,000 searches are occurring in Google each second, PPC advertising is truly an excellent way to increase visibility.
Benefit #2: PPC helps you increase traffic to your website.
As a business owner, your goal for marketing is to get people to visit your website so that you can offer them other products and services. Through PPC advertising, people who click on your ads can browse your website and buy your products. Essentially, the more people who click on your ads, the more traffic you get on your website. This traffic from the number of users visiting your website can turn into sales, helping grow your business.
Plus, it’s easier to drive traffic using PPC advertising. A lot of online marketing techniques require patience before you see significant results. One example is search engine optimization (SEO).
PPC allows you to increase your visibility and traffic starting from day one. The other marketing techniques are effective, and the results will get better over time, but with PPC, you can instantly see the results.
Benefit #3: It invites users that are relevant to your business.
When it comes to traffic, you don’t want to attract random people to your business. You want to attract the right people at the right time. With PPC advertising, you will invite users to search for your product because they want to buy it.
If you are selling waist trainers, you want to target people searching for waist trainers. If you are selling hair growth conditioners on Amazon, you need to target users looking for these items. Hence, you will bid on keywords geared towards a target market, and optimize your product listings.
It can be a lot of work, but luckily you can get experts’ help with Amazon product ads. You can outsource the services of professionals from Seller Interactive to help run your PPC advertisement.
Benefit #4: PPC advertising lets you save money!
One of the perks with PPC advertising is you can save a lot of money! Did you know that they’ll only bill you for the amount of actual traffic? Yes!
Plus, it makes it easier for you to control your budget. PPC platforms let you set the amount you are willing to spend for your ad campaigns each day. It includes the maximum cost per click you are ready to pay for each ad.
What if you don’t have enough budget? That’s okay,too. You can still use it for advertising your products and services. It’s also worth noting that the more you get better with PPC, the more likely you’ll save money.
How? When your ad campaigns perform well, you can get a better score, leading to better ad placements for lower cost-per-click. So, you need to tweak and improve your ad campaigns continuously.
Benefit #5: PPC provides you with valuable data
Besides increasing your visibility and sales, PPC advertising offers you comprehensive data on your campaign’s analytics. This data can be used to understand your audience, improve your campaigns, retarget customers, and use other marketing techniques.
As a business, you should always improve your current techniques and strategies. Your strategies for PPC advertising is one of them. Most of the marketing success relies on analytics, so using PPC will help you gather data and improve your marketing approach.
Using PPC advertising will help you stay relevant and convert traffic to sales. However, it’s best to learn more about it and ask the help of experts to run your ads. By seeking experts’ help, you’re assured that your campaigns will run smoothly and you won’t be wasting money.
It’s also best if you combine other marketing techniques and plan before you start your product launch. Focusing on one marketing technique is beneficial, but it’s best to try different methods to get the maximum results. Having said that, we hope that you try PPC advertising for your business. Also remember to provide value for your customers because it’s the best way for you to stand out.
Jayce is the managing director of Seller Interactive, an Amazon marketing agency dedicated towards helping brands grow on Amazon. His content marketing expertise has led him to work with brands such as Toyota and GoDaddy, producing content that reached over 20M views in a month. He is on a journey to help D2C brands scale their business on Amazon