Website Design
An individual using a laptop to look for website themes

In today’s internet-focused world, no one can deny the importance of an online presence. Whether it’s simply there for brand awareness and redirects the customer to a brick-and-mortar store or it’s an e-commerce website, many beginners end up making the same mistakes and compromise sales and conversion rates because of it.

While visual design and aesthetics are an important part of website design, they won’t do you any good if your website isn’t usable and functional. While it may look simple, web design is a complex process that takes various factors into account. The following are some web design essentials that you should keep in mind when you design a website.

1. Navigation

Navigation may not be the first thing that comes to your mind when you think of web design, but it’s one of the essential features of a website. Without it, visitors can’t go to other pages and may end up leaving the website.

To make navigation easy and effective, follow the “three-click” rule, i.e., a visitor should be able to access any information within three clicks. Make sure to keep page hierarchy in mind and use clickable buttons and breadcrumbs for best results.

2. Load Time

The longer your load time is, the more visitors you’ll lose. Most users expect websites to load within 3 seconds and leave websites that don’t load fast enough. Optimise image sizes and reduce HTTP requests by using JavaScript and CSS to ensure that you’re not keeping your visitors waiting and negatively affecting bounce rate. While this seems complicated, services like White Peak Digital make it easy.

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3. Responsiveness

Since at least half of internet traffic comes from mobile devices, not having a responsive website eliminates groups you may want to reach. Responsive websites cater to screens of all sizes, including those on smartphones and tablets. To encourage visitors to stay on your website instead of leaving out of frustration, it’s essential to make sure your website is optimised for all kinds of devices.

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4. Readability and Typography

It doesn’t matter how good your content is or how much time you’ve spent on aesthetics if visitors can’t read the information on your website. In addition to focusing on aesthetics overall, make sure you keep this in mind when choosing typography. It needs to be both visually appealing and easy to read.

’It’s also a good idea to structure your content well so that’s easy to skim over and distinguish different sections using elements like headlines, body text, clickable buttons, etc. F-shaped websites promote readability.

Please note that you should also keep colour in mind since using light-colored text on a white background hinders readability. Use contrasting colours to ensure this doesn’t happen.

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5. Visual Hierarchy

Visual hierarchy helps your users see the order of importance in data. This can be achieved through sizing, contrast, typography, whitespace, and more. For example, larger font size signifies more importance than smaller text, while contrast brings attention to specific parts of the text, such as Call to Actions (CTAs).

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Keep these five tips in mind when designing a website or hiring someone else to do so since they can drastically improve user engagement.

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